We at Crain Volkswagen of Fayetteville have a tech update for Volkswagen owners!
Volkswagen recently implemented a ChatGPT-integrated Plus Speech voice assistant in its vehicles. The company’s goal is to simplify and improve the overall driving experience. This new feature allows drivers to interact with their car’s voice assistant, IDA, using natural, hands-free voice commands. The integration is made possible through a collaboration with Cerence, a leader in automotive AI, and its Cerence Chat Pro system.

As of September 6, 2024, this feature is available in select models, including the 2025 Jetta, Jetta GLI, and some 2024 models like the 82-kWh battery ID.4. The addition of ChatGPT expands IDA’s abilities, allowing it to do more than just control basic functions. While it can adjust the cabin’s climate and navigation, it can also now answer general questions, suggest places to eat, or even give travel tips. For example, you could say, “Hi IDA, I’m cold,” and the system will adjust the car’s heating.
What is Plus Speech?
Many Volkswagen models will come with a subscription service called Plus Speech with AI via Volkswagen Car-Net. This tool is how the vehicle connects to ChatGPT. If you already own a compatible ID.4 with this subscription, the ChatGPT functionality will activate automatically. Most 2025 models, such as the ID.4 and ID. Buzz will include three years of Plus Speech with AI for free. Other models, like the GTI, Golf R, and Tiguan, will come with a one-year subscription, while cars like the Jetta and Taos will offer the service as an option. However, ChatGPT will be included with the Atlas and Atlas Cross Sport vehicles starting in 2026.
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Your Info is Secure
The system works by connecting to the cloud when it can’t answer a question directly. Cerence Chat Pro uses ChatGPT to understand conversational questions. This provides drivers with a more interactive and enjoyable drive. Volkswagen also makes privacy a top priority. ChatGPT never accesses vehicle data, and any session information is deleted after each use to ensure security.
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Available Languages
Volkswagen first introduced this feature at CES 2024, and it is available in five languages: US and UK English, Spanish, Czech, and German. No extra setup is needed—customers can use their existing VW Connect accounts to access the voice assistant. Just say, “Hello IDA,” or press a button on the steering wheel to start using it.
Volkswagen’s integration of ChatGPT shows its commitment to making advanced technology accessible to everyday drivers. By adding ChatGPT, Volkswagen vehicles become smarter and more connected. It also gives users a more personalized and secure driving experience.
Stop by Crain Volkswagen of Fayetteville to see how artificial intelligence can improve your drive. Whether you’re shopping for a compact daily driver or a large family SUV, we can help walk you through our vehicles’ various features to help you decide which car best suits your lifestyle.
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